Love is in the air! Or, in the case of many suppliers and retailers, on a freight truck. That’s right, all of the thoughtful gifts that you receive this Valentine’s Day made their way to your home through a complex, well-planned supply chain. With seasonal demand, suppliers, carriers and retailers must work together to optimize logistics to make your Valentine’s Day special.
61% of American consumers celebrate Valentine’s Day and overlook the control supply chains have on the holiday (and every other day). Nearly 70% of all freight moved in the US is on trucks, meaning that your Valentine’s Day would not be so lovely without committed carrier networks and drivers. We rely on trucking to ship tons of goods; from agricultural items and food products to coal and petroleum.