Shifting capacity, increased shipper demands and unpredictable disruptions make informed decision-making a top priority for logistics professionals. For shippers trying to optimize the supply chain, efficiency is the number one priority, and analytics drives results.
71% of shippers said real-time analytics from 3PLs help them better understand shipping alternatives.
The challenge? Data accuracy. An estimated 80% of relevant data is unstructured.
But, in transportation there are many sources of structured data to provide business intelligence. Costs, demand forecasts, bar code systems, claims data, RFIDs, mobile sources, surveys, and delivery performance are a few places for a shipper to collect data.