Demand for reefers is not only seasonal, but regional.
In late November 2016, reefer load and truck posts rebounded after the Thanksgiving holiday. Load posts jumped 49%, yielding a 36% increase in the load-to-truck ratio. That's the highest reefer ratio since March 2015. Then, in January 2017, reefer load posts dropped 9%, compared to December 2016. From January 29 to February 4, DAT Trendlines show that reefer load posts dipped 5%, and the national average reefer rate fell 6 cents to $1.91 per mile to accommodate the loss in demand.
Despite fluctuating demand, reefer trailers can be expected to rise in February, thanks to Valentine’s Day, the biggest flower-selling holiday of the year.
For Valentine’s Day, fresh flowers have been arriving at sea ports and airports, where they are transferred to temperature-controlled warehouses and onto reefers for delivery to flower markets and distribution centers around the country.