Transportation is vital to CPG operations. In fact, in a recent study, 83% of supply chain leaders in the CPG industry say transportation is their top concern. The CPG supply chain has become more complex and consumer demands are driving the need for transportation efficiency.
In 2013, 6% of supply chain leaders said redesigning their transportation network was a concern. By the end of 2015, 72% said it was their number one concern. This rapid shift in priorities could be attributed to three reasons:
- Omni-Channel Shipping Challenges. Only 16% of retailers and CPG shippers say they maintain profitable omni-channel fulfillment. Omni-channel supply chains require new forms of inventory management and fast order fulfillment, both of which strain transportation efficiency.
- Capacity Constraints. Fulfilling the demands of omni-channel commerce can be unprofitable for carriers and a burden for drivers. CPG manufacturers want more resourceful and carrier-friendly routing so that carriers will work for them at a reasonable price.
- High Operating Costs. The increasing complexity of CPG supply chains leads to less efficient operations, which leads to higher costs. As with many companies, transportation is ripe with opportunities to cut costs and improve service levels – something CPG manufacturers are in desperate need of.