If you’re not convinced that shipping materials matter, take a closer look the next time you’re at the grocery store. There’s a reason why eggs don’t come packaged in bags the way potatoes are, even though they’re roughly the same size and shape. The reason being, of course, that you can drop a bag of potatoes on top of another bag of potatoes and still have usable potatoes. Drop a bag of eggs onto another bag of eggs, however, and the results are much different. The egg carton is a prime example of why shipping materials are so important — as well as why using the wrong shipping materials can spell disaster — no matter what you’re shipping.